Business China Food & Drink Taiwan

Lithuania fruit alcohol to hit Taiwan shelves after Lunar New Year

Taipei, (CNA) Taiwan’s state-run Taiwan Tobacco and Liquor Corp. (TTL) on Monday said a deal had been reached to import and distribute alcoholic drinks manufactured by Lithuania’s MV Group Production after the Lunar New Year.

TTL previously purchased a shipment of 24,000 bottles of dark rum rejected by China from MV Group Production in December last year.

Since then, Taiwan and the Baltic state’s partnership has deepened, with representatives from MV Group Production sending representatives with Lithuania’s Public Institution Rural Business and Markets Development Agency (LitFOOD) to visit Taiwan in June this year.

On Monday, TTL said the latest agreement was to purchase shipments of seven or eight types of fruit-based alcohol made by MV Group Production.

The fruit-based drinks are staples on the dinner tables of Lithuanian households, and internal tastings and evaluations of prospective imports have been completed, according to TTL.

TTL added that as the current shipment was coming via an official partnership, it will exceed the 24,000 bottles purchased from MV Group Production last year.

TTL went on to say that if consumer response to the Lithuanian alcoholic drinks is positive, the company could purchase more.

TTL described rumors two of its containers had been stopped at the Chinese border as untrue, saying that it had halted production and ceased bottling once it received news of Beijing had suspended imports of certain TTL products.