China’s millennials and Gen Z are falling out of love with consumerism and fueling a new ‘frugal living’ social media movement as reality bites
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China’s millennials and Gen Z are falling out of love with consumerism and fueling a new ‘frugal living’ social media movement as reality bites

On Douban, a Chinese website that provides information related to current events, music, and more, young Chinese are flocking to groups that offer money-saving tips. One group, named “Crazy Money Savers,” which has over 600,000…